A celebration of the IT GRL DIVINITY
The IT GRL OG Collection celebrates the divine feminine and the three powerful archetypes within us: The Queen, The Lover, and The Sage.
Each archetype represents a unique IT GRL energy, allowing you to express and be your true self, in and out of the studio.
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Archetypes are the quiet, magical forces that shape who we are. They’re the inner energies that guide our actions, choices, and ways of seeing the world.
According to Carl Jung, archetypes are “universal symbols” that reside deep within the human psyche.
The Queen, The Lover, and The Sage represent distinct expressions of feminine energy. By tapping into these archetypes, each IT GRL can manifest her personal power, balance her emotions, and find clarity on her life’s journey.
Whether you’re feeling wise and thoughtful, playful and loving, or powerful and commanding, there's an IT GRL archetype for every side of you.
THE SAGE IT GRL
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You’re the one your friends go to for advice (and you always give the best kind).
Your ideal weekend involves diving into a new book or podcast that blows your mind.
You love having deep, meaningful convos (like, small talk? Nope).
You’re the calm one in your friend group—the one who stays zen no matter what’s happening.
Wisdom and intuition are your superpowers.
If this sounds like you, babe, then welcome to the SAGE IT GRL club! Embrace your inner calm with pieces that reflect your soul’s journey.
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THE SAGE IT GRL
The seeker of truth
The Sage IT GRL embodies wisdom, introspection, and serene power.
She is elegant, deeply curious, and connected to her intuition. Her purpose is to learn, reflect, and guide others, always elevating herself and inspiring others through truth and understanding.
…She’s definitely our wisest bestie.
love and connection personified
The Lover IT GRL has girlish charm, a playful spirit, and mature sensuality. She is magnetic and charismatic and seeks connection through love and vulnerability. She inspires us to embrace our desires and find the beauty of our relationships.
She is curious, adventurous, and unafraid to explore the world with wide-eyed wonder.
The ruler of her world
She is IT. She commands power in the boardroom, the studio, and the bedroom.
Her regal presence is glamorous by nature. Her strength lies in her unapologetic confidence and instinctual wisdom. Unbound by others’ expectations, she carves her own path and rules with grace, dignity, and fierce independence.
